PoetrYY Finance Named Official Digital Banking Partner of University of Alabama Athletics

PoetrYY Finance has been named the Official Digital Banking Partner of Yea Alabama, the official NIL collective of University of Alabama Athletics. This multi-year partnership renewal underscores PoetrYY’s commitment to providing innovative digital banking solutions tailored specifically for collegiate athletes. 

As part of the partnership, PoetrYY will not only manage digital banking needs but also sponsor original content series featuring Crimson Tide football and women’s basketball. This includes an NIL partnership with notable athletes such as Malachi Moore, Aaliyah Nye, and Sarah Ashlee Barker, who will serve as brand ambassadors for the 2024-25 season.

Chairman of PoetrYY Finance, Delon Turner, expressed enthusiasm about the collaboration, highlighting it as a union of pioneering spirits in collegiate sports and financial innovation. He emphasized the goal of PoetrYY to enhance financial empowerment for student-athletes through custom financial solutions, fostering stronger connections within the University’s community.  

This partnership with Yea Alabama and Crimson Tide Sports Properties will enhance PoetrYY’s visibility and engagement across the university, aligning with its mission to advance financial inclusion and education through innovative technology.

As PoetrYY continues to grow, its initiatives in the collegiate sports arena will highlight the expanding role of FinTech solutions in supporting the next generation of athletes both on and off the field.